The Weirder the Workout, the More We Trust It: Inside America's Boutique Fitness Spiral
You dropped two hundred dollars on a 'functional movement realignment experience' and now you can't sit down without making a noise that sounds like a haunted house door. Somewhere between bungee cardio and aerial goat yoga, Americans decided that normal exercise was simply not humiliating enough. We investigate why the stranger and pricier the workout, the more convinced we are it's actually working.